Oscar de la Renta Designing Baby Clothing
In concept, designer baby clothing is a paradox: Why pay exorbitant amounts of money on garments that will only get a few wears before the child is too big? Yet, a market for high-end designer clothing for children, including babies, is emerging. Instead of Gap Kids, think Gucci Kids.
Oscar de la Renta is one such designer to foray into babies’ and children’s clothing. Announced in December, Oscar de la Renta took on Catherine Monteito de Barros, of Portuguese children’s line Papo d’Anjo, as vice president of the brand’s children’s wear. Encompassing children for boys and girls 18 months to 14 years, the line is expected to debut in fall 2012. While Oscar de la Renta has designed limited edition children’s wear before, this line is for parents who “want their children to look like children.”
Other designers have paved the way into high-end children’s fashion. Although celebrity kids that garner significant attention in the tabloids (think Suri Cruise or the Bradjelina brood) have made the market for higher-end children’s clothing visible, brands normally considered “adult” are trying to attract the youngest demographic (or, at least, their parents with money). Profiled in the New York Times in October, Gucci, Burberry, Fendi, and Stella McCartney have all designed children’s lines. Some attempt to replicate the look of adult clothing, while others, like Oscar de la Renta and Fendi, have a different outlook for children – one less grownup.
In regards to her children’s clothing line, Silvia Fendi told the press: “There is a fashion element to the collection. But it is important that it be clothing that works for children and that it be made well from good materials.”
Although accompanied by a significantly higher price tag, these baby’s and children’s clothes are better made, designed to be stronger or, in the case of Stella McCartney, made out of eco-friendly materials.
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Baby Clothing by Oscar de la Renta? | babybloginformation.com on
Tue, 27th Dec 2011 9:05 pm
[...] clothing. While somewhat contradictory to the notion that baby products should be practical, Oscar de la Renta’s children’s clothing line is coming after a handful of other high-end designers, such as Gucci and Fendi, ventured into this [...]
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